Hi, I'm Sara.
I have more than 10 years of experience in global website management and digital marketing in both Europe and the United States.
While I have a solid background in healthcare marketing, having spent time in London at the British Medical Association and stateside at Midmark, I've spent the last three years in product personalization. This has been so much fun, as I've worked intensely with ecommerce, merchandising and creative direction in addition to digital marketing and website management.
Anyone can learn hard skills, but how a person thinks is what makes a great team member. Below are a few ideas that define my work mentality. My outside-of-work philosophies include: family, black cats, travel, bourbon (Old Forester Signature!), 80s and 90s media design, and trying to figure out if I prefer Charleston, SC or NYC.
- Communication starts in your inbox.
Job specs frequently list “communication” as a key skill, but what does that even mean! To me, it means the ability to project manage yourself. Responding to emails and making it to meetings in a timely manner will get you far in most work environments.
- Everyone plays a role in company culture.
It’s not strictly up to the company to make a great work environment. People don’t produce great work when they’re stressed, unhappy and alone, and you won't produce good work if your team is unhappy. We all have a stake in each other's happiness!
- Simple beats pretty.
Poor design doesn't always mean ugly. People have a tendency to internalize bad design, thinking it’s their own fault they can’t understand the process or the site when it’s actually the company’s fault for creating a confusing experience.
- Presentation matters so, so much.
If you wouldn’t wear pajamas to work, then don’t let your presentations roll out of bed without getting dressed. Make your work easy to understand or people won’t be able to focus on how great it is. Make your emails easy to understand.