Healthcare Marketing

With healthcare marketing and web management experience spanning two continents, I'm highly experienced at developing strategic medical marketing campaigns for a global audience.

Developing timely thought leadership was key in transitioning Midmark's digital experience from product-focused to people-focused. Read my case study.

As the senior digital designer on the medical team I leveraged Pardot's marketing automation and developed promotion-specific landing pages to provide segmented digital assets across the customer journey.

With the British Medical Association I became heavily involved in medical marketing, communicating complex campaigns and political issues to doctors nationwide via video, podcasts, social and traditional news.

My "Your GP Cares" campaign videos were played in doctors' offices around the United Kingdom to raise awareness of funding issues with the NHS. I played a key role in recruiting for BMA Students, creating podcasts and social campaigns to ignite interest in joining the association's 150,000+ members.

At PR Newswire Europe I started and managed the European social media accounts for the healthcare industry in addition to creating multimedia news websites for clients like Bayer and Bristol Meyers Squibb.

Horizons is a local medical practice in Dayton, Ohio, that had three main branches when I was the digital manager: women's health, family medicine, and wellness (weight loss & hormone replacement therapy). I designed and developed websites for each branch in addition to all print marketing collateral, helping them grow their cash-based businesses.